Successful HIV testing campaign sees testing numbers climb
- 📅6 January, 2017
New Zealand AIDS Foundation’s 2016 testing campaign has successfully increased HIV testing among gay and bisexual men.
The campaign encouraged gay and bisexual men to test more often for HIV. It featured seven gay and one trans man talking about why they test often and encouraged others to do the same. The campaign was promoted through outdoor and venue based channels in Auckland, Hamilton, Wellington and Christchurch, as well as through digital and social media.
Over the campaign period, the number of people who ‘clicked to call’ their local sexual health clinic from the NZAF website was 452 per month, twice the rate prior to the campaign.
Campaign videos performed very strongly on social media with 253,352 views over a three-month period. The men shown in campaign videos all volunteered with the aim of helping their community. “I think it’s really important that gay and bi guys get tested regularly for HIV, that way they are looking after their own health and their partners. It was great to have a chance to help the NZAF out with a cause I really believe in,” says Ethan Aupapa, one of the campaign video stars.
Running from October to December, the campaign also led to a significant increase in the number of gay and bi men getting tested for HIV at NZAF venues. NZAF’s testing centres and venues saw a 34% increase in the number of gay and bisexual men getting tested for HIV, with 238 per month reported having tested during the campaign period.
Jill Beaumont and Sean Kelly, regional managers of NZAF’s health service agree that, “It is great to see the success of the campaign result in more gay and bi men testing for HIV. This is the community we need to reach if we are going to find undiagnosed cases of HIV. This is critical to achieving the goal of ending HIV.”